Product Strategy

Peptide Offer Architecture

Full product map — pricing, payouts, bundle logic & go-to-market strategy

April 2026 Confidential

Executive Summary

Reta — Weight Loss

Strongest LTV peptide. Natural continuity category — users expect monthly spend. Lead with both models equally. Best candidate for membership + backend expansion.

Semax — Nootropic

Lean heavier on straight sale. Focus buyers are less sticky — higher churn risk on membership. Needs strong brand layer to justify recurring fee.

BPC-157 + TB-500 — Pain

Run both models — straight sale may convert faster due to high urgency. Pain is emotional and immediate. Strongest conversion after Reta.

Membership Entry
$59/mo
All 3 peptides
CPA Range
$100–$150
Membership offers
Max Straight Sale
$1,897
Reta 9-month
Max Affiliate Payout
$425
Reta 9mo straight
Bundle Tiers
3 / 6 / 9
Month options
Offer Models
2
Membership + Straight

Retatrutide (Reta)

Weight Loss Protocol

Best for LTV Best for Membership Strongest Continuity
A

Membership / Rebill

Front-End Offer
$59 /month
Affiliate Payout: $120–$150 CPA
Membership / protocol access
Weight-loss guidance & optimization
Backend peptide purchase access
Discount on longer supplies
Backend Peptide Sales
1 month $234
3 months 10–15% off
$597–$657
6 months 15–20% off
$1,140–$1,260
9 months 20–25% off
$1,620–$1,890
What Needs to Happen
Backend peptide take rate must be strong — ideally in first 72 hours
Retention critical — membership alone doesn't carry the model
Push hard into 3/6/9 month bundles — weight loss is naturally continuity
Positioning
"Start your protocol for less" "Low entry, continue as needed" "Ongoing optimization"
B

Straight Sale

Direct Purchase — No Membership

Higher basket, direct profitability, stronger affiliate appeal. Focus on longer supply immediately.

Bundle Pricing
3 months $597–$697
6 months Anchor
$1,097–$1,297
9 months Anchor
$1,497–$1,897
Affiliate Payouts
3 months $180–$225
6 months $250–$325
9 months $325–$425
What Needs to Happen
Landing page must sell the need for multiple months
De-emphasize 1-month option
6mo and 9mo should be the anchor options
Positioning
"Commit to the full protocol" "Best value on longer-term plan" "Designed for consistency"

Semax

Nootropic / Focus Protocol

Better as Straight Sale Lower LTV than Reta
A

Membership / Rebill

Front-End Offer
$59 /month
Affiliate Payout: $100–$135 CPA
Nootropic protocol access
Focus / productivity optimization
Discounted peptide access
Consistent usage guidance
Backend Peptide Sales
1 month $129
3 months Light discount
$327–$357
6 months Stronger savings
$597–$657
9 months Best value + bonus
$837–$927
What Needs to Happen
Quick backend peptide conversion essential
Membership must feel like a "performance club" — not just a fee
Higher churn risk — focus buyers are less sticky than weight-loss
Positioning
"Start optimizing for less" "Performance and clarity plan"
B

Straight Sale

Recommended

Cleaner conversion path — probably the better model for this peptide

Bundle Pricing
3 months $299–$349
6 months $499–$599
9 months $699–$849
Affiliate Payouts
3 months $120–$160
6 months $175–$225
9 months $225–$300
What Needs to Happen
Page must make 90 days feel necessary
Avoid looking like a one-time trial product
Emphasize consistency, performance, and staying on protocol
Positioning
"Build your focus protocol" "Stay sharp for 90+ days" "One purchase, full stack"

BPC-157 + TB-500

Pain / Recovery Protocol

High Urgency Buyer Strong Emotional Conversion Works in Both Models
A

Membership / Rebill

Front-End Offer
$59 /month
Affiliate Payout: $110–$145 CPA
Pain / recovery membership
Protocol guidance
Backend purchase access
Discounts on larger recovery bundles
Backend Peptide Sales
1 month $99–$159
3 months $249–$349
6 months $449–$599
9 months $649–$799
What Needs to Happen
Pain buyers convert fast — urgency is high
Backend sales need to happen early
Higher initial conversion than Semax — pain is emotional
Positioning
"Recovery access for less" "Start your pain protocol today"
B

Straight Sale

Direct Recovery Bundle

Direct bundle conversion. High intent, clear recovery offer. Likely one of the better straight-sale offers across all peptides.

Bundle Pricing
3 months Minimum real offer
$249–$349
6 months Featured
$449–$599
9 months Value-max
$649–$799
Affiliate Payouts
3 months $100–$140
6 months $160–$220
9 months $220–$280
What Needs to Happen
Make clear recovery is not instant — needs consistency
3 months = minimum real offer
6 months should be the featured plan
Positioning
"90-day recovery protocol" "Support recovery over time" "Longer supply, better value"

Side-by-Side Comparison

Reta (Weight Loss) Semax (Focus) BPC + TB (Pain)
Membership CPA $120–$150 $100–$135 $110–$145
1mo Backend $234 $129 $99–$159
3mo Straight Sale $597–$697 $299–$349 $249–$349
6mo Straight Sale $1,097–$1,297 $499–$599 $449–$599
9mo Straight Sale $1,497–$1,897 $699–$849 $649–$799
Max Affiliate Payout $425 $300 $280
Retention Strength Strongest Weakest Good
Buyer Urgency High Medium Highest
Recommended Model Both equally Lean straight sale Both — straight faster
LTV Potential ★★★ ★★ ★★½

Affiliate Offer Sheet — Quick Reference

Membership Offers

$59 entry → backend peptide sales

Reta — Weight Loss $120–$150
Funnel: Membership → backend 1/3/6/9mo | Angle: Protocol access, ongoing optimization
Semax — Focus $100–$135
Funnel: Membership → backend 1/3/6/9mo | Angle: Performance club, clarity plan
BPC + TB — Pain $110–$145
Funnel: Membership → backend 1/3/6/9mo | Angle: Recovery access, pain protocol

Straight Sale Offers

Tiered payout based on 3/6/9 month bundle

Reta — Weight Loss $180–$425
Bundles: $597–$1,897 | Angle: Full protocol commitment, best value long-term
Semax — Focus $120–$300
Bundles: $299–$849 | Angle: Build focus protocol, stay sharp 90+ days
BPC + TB — Pain $100–$280
Bundles: $249–$799 | Angle: 90-day recovery, longer supply better value

Simplest Affiliate-Facing Framing

Membership Offers

$59 entry → $120–$150 CPA payout range

Backend upsells on peptide supply (1/3/6/9 months)

Straight Sale Offers

Tiered payout: $100–$425 based on bundle size

3mo / 6mo / 9mo bundles — bigger bundle = bigger payout

Strategic Insights & Rollout Recommendations

Reta is the Flagship

Weight loss is the strongest continuity category. Users are conditioned to monthly spend. This is your best membership peptide and strongest total LTV. Lead with both models equally — membership for volume, straight sale for basket size.

Semax Needs a Clean Path

Nootropic buyers are experimental and less sticky. Membership works only if the brand layer is strong enough to justify a recurring fee. Straight sale is the cleaner model — focus on making 90 days feel necessary.

Pain Converts on Emotion

BPC + TB buyers have the highest urgency. Pain is emotional and immediate. Expect higher initial conversion than Semax. Both models work — straight sale may convert faster. Frame recovery as a process, not a quick fix.

Cleanest Rollout Path

Launch Reta first — it's the most proven category with the best economics. Then BPC + TB for the urgency angle. Semax last — it needs the most brand investment to work. Standardize the $59 membership entry across all three.

Pricing & Discount Logic (Reta Membership Backend)

Tiered discount structure incentivizes longer commitments. Same logic applies across all peptides.

1 month — $234 Full price
0% discount
3 months — $597–$657 10–15% off
vs $702 at full
6 months — $1,140–$1,260 15–20% off
vs $1,404 at full
9 months — $1,620–$1,890 20–25% off
vs $2,106 at full

Revenue Projections

Modeled across Conservative, Base, and Aggressive scenarios

Model Assumptions

Membership Model
Entry price$59/mo
Backend take rate (72hr)40–65%
Avg backend bundle3–6 months
Monthly churn8–15%
Avg membership lifespan4–8 months
Straight Sale Model
Bundle mix (3/6/9)50/35/15%
Conversion rate2–4%
Repeat purchase rate15–30%
Avg repeat window4–6 months
Traffic & Volume
Conservative100 customers/mo
Base250 customers/mo
Aggressive500 customers/mo
Model split50/50 memb/straight

* All projections use midpoint pricing. Affiliate payouts deducted. Membership revenue includes entry fee + backend peptide sales. Straight sale revenue is net of affiliate payout.

Reta Projections — Weight Loss

Highest LTV peptide · Strongest continuity

Conservative
100 customers/mo
Monthly Revenue (Month 1)
$52,800
Monthly Revenue (Month 6)
$68,400
↑ 30% from retention compounding
Year 1 Total
$748,000
Affiliate Cost (Year 1)
-$162,000
Net Revenue (Year 1)
$586,000
Base Case
250 customers/mo
Monthly Revenue (Month 1)
$132,000
Monthly Revenue (Month 6)
$171,000
↑ 30% from retention compounding
Year 1 Total
$1,870,000
Affiliate Cost (Year 1)
-$405,000
Net Revenue (Year 1)
$1,465,000
Aggressive
500 customers/mo
Monthly Revenue (Month 1)
$264,000
Monthly Revenue (Month 6)
$342,000
↑ 30% from retention compounding
Year 1 Total
$3,740,000
Affiliate Cost (Year 1)
-$810,000
Net Revenue (Year 1)
$2,930,000
Revenue Breakdown — Base Case (250/mo)
Membership Side (125 customers/mo)
Entry fees (125 × $59) $7,375/mo
Backend peptide (55% take, avg $925) $63,594/mo
Retained members (cumulative) +$3,500–$12,000/mo
Subtotal ~$74,000/mo
Straight Sale Side (125 customers/mo)
3mo bundle (50% × $647) $40,438
6mo bundle (35% × $1,197) $52,369
9mo bundle (15% × $1,697) $31,819
Subtotal (before aff) ~$124,625/mo
Reta's membership LTV compounds significantly over months 3–9. By month 6, retained members from earlier cohorts contribute an additional 15–30% on top of new customer revenue.

Semax Projections — Nootropic

Lean straight sale · Higher churn on membership

Conservative
100 customers/mo
Monthly Revenue (Month 1)
$27,400
Monthly Revenue (Month 6)
$32,100
↑ 17% — weaker retention
Year 1 Total
$365,000
Affiliate Cost (Year 1)
-$96,000
Net Revenue (Year 1)
$269,000
Base Case
250 customers/mo
Monthly Revenue (Month 1)
$68,500
Monthly Revenue (Month 6)
$80,250
↑ 17% — weaker retention
Year 1 Total
$912,000
Affiliate Cost (Year 1)
-$240,000
Net Revenue (Year 1)
$672,000
Aggressive
500 customers/mo
Monthly Revenue (Month 1)
$137,000
Monthly Revenue (Month 6)
$160,500
↑ 17% — weaker retention
Year 1 Total
$1,824,000
Affiliate Cost (Year 1)
-$480,000
Net Revenue (Year 1)
$1,344,000
Revenue Breakdown — Base Case (250/mo)
Membership Side (125 customers/mo)
Entry fees (125 × $59) $7,375/mo
Backend peptide (45% take, avg $490) $27,563/mo
Retained members (cumulative) +$1,800–$5,000/mo
Subtotal ~$36,000/mo
Straight Sale Side (125 customers/mo)
3mo bundle (50% × $324) $20,250
6mo bundle (35% × $549) $24,019
9mo bundle (15% × $774) $14,513
Subtotal (before aff) ~$58,781/mo
Semax has ~40% less LTV than Reta due to lower price points and weaker retention. Straight sale carries more of the weight here — membership retention compounds slower because focus buyers churn at 12–15%/mo vs Reta's 8–10%.

BPC-157 + TB-500 Projections — Pain

Highest urgency · Strong emotional conversion

Conservative
100 customers/mo
Monthly Revenue (Month 1)
$25,600
Monthly Revenue (Month 6)
$31,200
↑ 22% — decent retention
Year 1 Total
$347,000
Affiliate Cost (Year 1)
-$87,000
Net Revenue (Year 1)
$260,000
Base Case
250 customers/mo
Monthly Revenue (Month 1)
$64,000
Monthly Revenue (Month 6)
$78,000
↑ 22% — decent retention
Year 1 Total
$868,000
Affiliate Cost (Year 1)
-$217,500
Net Revenue (Year 1)
$650,500
Aggressive
500 customers/mo
Monthly Revenue (Month 1)
$128,000
Monthly Revenue (Month 6)
$156,000
↑ 22% — decent retention
Year 1 Total
$1,736,000
Affiliate Cost (Year 1)
-$435,000
Net Revenue (Year 1)
$1,301,000
Revenue Breakdown — Base Case (250/mo)
Membership Side (125 customers/mo)
Entry fees (125 × $59) $7,375/mo
Backend peptide (50% take, avg $424) $26,500/mo
Retained members (cumulative) +$2,200–$7,000/mo
Subtotal ~$36,000/mo
Straight Sale Side (125 customers/mo)
3mo bundle (50% × $299) $18,688
6mo bundle (35% × $524) $22,925
9mo bundle (15% × $724) $13,575
Subtotal (before aff) ~$55,188/mo
BPC+TB has the fastest initial conversion due to pain urgency, but lower price points than Reta cap the revenue ceiling. Expect higher front-end conversion rates (3–5% vs 2–3%) which partially offsets the lower AOV.

Combined Portfolio — All 3 Peptides

Total addressable revenue across the full product line

Conservative
300 total customers/mo (100 per peptide)
Year 1 Gross Revenue
$1.46M
Total Affiliate Cost
-$345,000
Year 1 Net Revenue
$1.12M
Base Case
750 total customers/mo (250 per peptide)
Year 1 Gross Revenue
$3.65M
Total Affiliate Cost
-$862,500
Year 1 Net Revenue
$2.79M
Aggressive
1,500 total customers/mo (500 per peptide)
Year 1 Gross Revenue
$7.30M
Total Affiliate Cost
-$1,725,000
Year 1 Net Revenue
$5.58M
Revenue Share by Peptide — Base Case
Reta — Weight Loss
$1.87M (51%)
Semax — Focus
$912K (25%)
BPC + TB — Pain
$868K (24%)
12-Month Revenue Trajectory — Base Case (Combined)
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Month 1: ~$265K/mo Month 6: ~$329K/mo Month 12: ~$395K/mo
Revenue grows ~49% from Month 1 to Month 12 even at flat customer acquisition. This is the compounding effect of membership retention — earlier cohorts keep paying while new customers stack on top.
Blended LTV
$487
per customer (base)
Blended CAC
$115
avg affiliate payout
LTV:CAC Ratio
4.2:1
healthy above 3:1
Payback Period
<30
days (membership)

Upside Levers

→ Backend take rate above 55% adds ~$15K/mo per peptide at base volume
→ Shifting bundle mix toward 6/9 month adds 20–30% to straight sale AOV
→ Cross-selling between peptides (e.g. Reta member adds BPC) — untapped LTV
→ Reducing churn by 3% adds ~$200K/yr to net revenue at base case

Downside Risks

→ Backend take rate below 35% makes membership model unprofitable after affiliate costs
→ Semax churn above 18%/mo kills membership viability — straight sale only
→ Affiliate payout compression if EPC doesn't hit $2+ for affiliates
→ Regulatory risk on peptide marketing claims could spike refund rates
Confidential — Internal Use Only April 2026
Generated by Scarlett